About

Krossover:
siQ (iOS)

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• Company: Krossover
• Date: June-July 2016
• Performed: UX/UI

While doing research on Krossover, I noticed how the company hadn't updated its siQ app for iOS in over 2.5 years. I wanted to add value, so I initiated a side project on how to improve the UX and UI. Below is the README of sIQ App Challenge. The purpose of sIQ is for an athlete to develop a better sense — aka sports IQ — by correctly predicting a play.

The first step of the challenge was scoping out what I thought the purpose of the app was. I also jotted down notes after testing the app. This included bugs, UX and UI discrepancies and possible ideas for the next iteration.

Next I typed everything out to make it more legible. These are some of my notes.

The following are some screenshots to better represent some of the bugs I was experiencing that I jotted in my notes, as well as suggestions on how to improve:

Play Again buttons are different colors.

After the user pauses game, there's no option to exit. There should be an "x" in top righthand corner or some sort of home button.

When the user is in the game, there's no option to exit either. In order to exit, they must completely close out of the app and re-launch.

Playing the same challenge again in the screenshot below, I experienced a bug where only the time clock appeared with no "yes" or "no" buttons.

The user finally has the option to go to the home screen.

The user has to download each game separately. Why is this the case?

After more research, I found an article on SportTechie on sIQ and contacted the author. I discovered he worked at Krossover in Austin, Texas. He was kind enough to respond back to me.

My next step in the process was interviewing 5 candidates who I believed was the target user audience. They included past and current athletes — specifically football and basketball as well as other sports. sIQ focuses on football and basketball. I wanted to cross reference to see if they would notice or experience the same issues as me. These are some my notes from the interviews.

Then I typed them up in a Word document.

After the interviews, I matched up repeat comments and from there, started mapping out a user flow. I drew 5 versions until I felt it matched what the app flow could look like.

After the user flows, I came up with wireframes based off the responses.

These could be used for A/B testing. The next step would be to create a prototype and have either the same or different candidates test out the new iteration.

Another important aspect is knowing what the goal of the app is. This would come from meeting with the marketing and sales teams.

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Startup Institute blog:
The Whiteboard

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OK, this isn't a UX project.

I also currently freelance write for Startup Institute's blog, The Whiteboard, where I tell backstories and paths of alumni from its New York City program.

I covered the 2016 Fall Cohort's Idea Hack (a hackathon without the code) where students had 24 hours to solve a problem for startup company, IssueVoter, a civic engagement tool, which helps the public keep track of issues they care about.

Check out my work here.

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Gist Digital:
Accordion
(iOS, Android, Web)

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• Client: Gist Digital
• Date: June-Aug. 2016
• Service: UX/UI

As a consultant for Gist Digital, the incubator of Accordion, I was assigned this project with a team of designers, as well as a marketer, with the task of developing a web application mirroring the existing mobile application, which is currently in beta. However after an extensive amount of user research and testing, we discovered that the target audience was amiss and went back to the drawing board. We wanted to make sure we had a clear picture as to who would be using this application and without forgetting about the MVP.

The first step in the process was conducting user research and testing. First, we targeted larger construction companies, but after multiple interviews, we discovered that this market needed too many additional features. We interviewed 3 segments — large commercial construction companies, smaller-based construction companies and DYI-ers. Below are some of the interview notes.

Based off the interviews, we created a spreadsheet to match recurring feedback. It was there we realized that the target user audience is smaller construction-based companies. Next, we created a features list spreadsheet, seen below, comparing the native mobile app to the additional features and how to integrate them in the web version.

From there, we updated the user flow for mobile and created one for the web.

In order to determine the best approach to re-design Accordion’s user experience and usability, we researched similar features in existing (successful) apps. These included: Trello, Slack Channels, Google Hangouts, Facebook Messenger, Whatsapp, Google Docs, F8 (Facebook Conference app), AirBnB and Periscope.

Next, we brainstormed and created wireframes for iOS, Android and the web. Originally, Accordion was only built for iOS. It's available for Android, but designed as an iOS experience. We decided it was best-practice to re-design the app for the Android-user as well as those users would be confused seeing the, for example, plus sign at the top right of the screen instead at the bottom right as a circle.

In order to determine the best approach to re-design Accordion’s user experience and usability, we researched similar features in existing (successful) apps. These included: Trello, Slack Channels, Google Hangouts, Facebook Messenger, Whatsapp, Google Docs, F8 (Facebook Conference app), AirBnB and Periscope.

Next, we brainstormed and created wireframes for iOS, Android and the web. Originally, Accordion was only built for iOS. It's available for Android, but designed as an iOS experience. We decided it was best-practice to re-design the app for the Android-user as well as those users would be confused seeing the, for example, plus sign at the top right of the screen instead at the bottom right as a circle.

Throughout the process we created our marketing strategy:

And our next steps:

We are continuing to work with Gist Digital to add these features for the next iteration of the app.

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Switch (iOS)

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• Company: Switch
• Date: May 2017 to Present
• Performed: UX/UI bugs

Switch is a job search app designed for iOS and Android. As a frequent user, I'm constantly playing around with it. The company recently re-designed its entire UI and that's where I began to run into problems.

I received an email to update my profile and while tweaking it, noticed a few bugs. I created a Google Slide presentation where I documented the inconsistencies, made notes on how to fix and improve the app, and contacted Switch's Customer Support team who was very grateful and documented all the bugs.

Below are some of my slides starting with the user's work experience.

This is for version 4.0.1 on iPhone 5s.

I'm continuing to report any other bugs I find to the company.

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The Men With Tools
Home Remodeling

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The Men With Tools Home Remodeling is a full service home improvement contractor serving Staten Island, NY and parts of New Jersey. I wrote sales content to help drive traffic to its website.

Check out my work here.

I also suggested and wrote the company's 'Our Story' page.

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